Pay Per Click Marketing

Boost Pay-Per-Click PPC marketing with Google Ads Rank describes effective strategies to lower costs and better performance in search engine advertising through optimizing Google Quality Score. A higher quality score indicates high-quality ads that can rank in a higher position in paid search engine results.  Ad rank determines your ad placement in the search engine results pages with organic search results. It is the product of quality score and cost per click. Hence with a better Google ads quality score and lower bid, you can beat your competitors in the PPC auction real-time bidding. Optimizing an ad’s quality score and managing your bids properly will allow you to get better results in your pay-per-click advertising. Quality score depends on ad relevance, landing page experience, and expected click-through rate (CTR). The factors that […]