Digital Marketing

SEO - search engine optimization

10 Search Engine Optimizations Steps for Best SEO Marketing

10 search engine optimization steps for best SEO marketing are SEO best practices’ ultimate guide to gaining site traffic through organic search results. Search engine optimization aka SEO is the optimization of web pages for higher ranking in search engine results pages. The higher your page ranks on the first page of Google the greater the chance of getting a click to your website. This is because users click most on pages in higher Google rankings.  Hence the higher your site ranks the better will be the click-through rate on the search results pages.  You create search-engine-optimized content to attract relevant search-engine traffic. The page title and meta descriptions should describe the content well to […]

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ppc marketing

Boost Pay-Per-Click PPC Marketing with Google Ads Rank

Boost Pay-Per-Click PPC marketing with Google Ads Rank describes effective strategies to lower costs and better performance in search engine advertising through optimizing Google Quality Score. A higher quality score indicates high-quality ads that can rank in a higher position in paid search engine results.  Ad rank determines your ad placement in the search engine results pages with organic search results. It is the product of quality score and cost per click. Hence with a better Google ads quality score and lower bid, you can beat your competitors in the PPC auction real-time bidding. Optimizing an ad’s quality score and managing your bids properly will allow you to get better results in your pay-per-click advertising. Quality score depends on ad relevance, landing page experience, and expected click-through rate (CTR). The factors that

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prospects of digital marketing

12 Types of Digital Marketing Channels for Online Marketing

12 types of digital marketing channels for online marketing, each used for a different purpose and can be combined to achieve strategic business growth with a digital marketing campaign.  The 12 digital marketing channels include Search Engine Optimization, Local SEO, Search Engine Marketing, Social Media Advertising, Digital Marketing Analytics, Content Marketing, Lead Generation, Email Marketing,

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